Return stronger. Coronavirus friendly marketing tips to help you get your small business through... These are tough times. For all of us. Especially if you're not an 'essential service'. But if you're creative, and think outside the box - there are ways you can keep going, and come out front of mind as the [...]
How good are your images? An important part of social media marketing and ecommerce that's often overlooked is product photography. Especially in hospitality. We've all heard the saying that people eat with their eyes. With the rise of social media, and the accessibility of exposure to even home made masterchefs, it's never been more true [...]
Why is data SO important when you're making changes to your marketing strategy or brand? Two reasons. Because data doesn't lie - it lets you see quickly whether what you're doing is working; and helps you be agile in making decisions. Secondly, because change can be tough. Especially for staff. When you [...]
A brand can be many things. It can be a corporate identity (think logo and design), an individuals persona (think famous personality or well known 'expert'), a story (think Avengers), or it can be a mix of all of those things - or none of those things. Either way, your brand should 'tell a story' [...]
Ever wondered why sometimes you're marketing efforts are going along nicely, delivering results - and then BAM. Nothing. No calls, no leads, ad costs start skyrocketing. It - just - tanks. Yep, we get ya. It happens all the time. Surely there's an ancient proverb somewhere about it. "You who do good marketing, get bad [...]
Knowledge is power. And knowledge sells. With everybody so hungry for information, and access to lots of it -free- at their fingertips (literally) - customers are more likely to buy from someone they feel can 'prove' their worth. Sharing some of your insights, expertise, or wisdom with your customers (or potential customers) for free - [...]
Sometimes it can take months to start seeing a return on your marketing efforts - especially with traditional channels. The great thing about digital marketing (and social media marketing), is that analytics and insights are available almost right away so you can tweak your campaigns and messages to start seeing improvements right away. The key [...]
Good customer service is powerful enough to grow a business on it’s own, and retaining customers saves in time and money in the long run! A great way to keep in contact and stay front of mind with past customers is to maintain and regularly send out communications to an email database. Mailchimp is a [...]
Ten Cheap, Yet Powerful Marketing Ideas for Small Business Marketing doesn't have to be expensive to be effective. It's about choosing the right methods for the right audiences. Here are 10 cost effective yet powerful ideas you can implement today to kick start your marketing. 1. Print your best small ad on a postcard and [...]
